Giulia Ghignone

Digital Project Manager for Stellantis Brand Group across all channels

International Coordination for Stellantis Brand Group

Managing relationships with customers, partners and suppliers to increase sales opportunities and achieve established goals. Coordinating the team of collaborators by ensuring adherence to timelines, planned activities and agreed quality standards. Timely sharing of any project issues with team members. Developing integrated communication campaigns suited to the needs expressed by clients.

Budget management for marketing activities, cost optimization and ROI improvement. Benchmarking and market analysis of competitors, positioning of specific business models.

Knowledge and use of main native advertising, push notification and programmatic platforms. Supervision and coordination of strategic and operational marketing actions relating to the products in portfolio.

Development and application of long-term marketing strategies and integrated communication campaigns.

Drafting of monthly, quarterly, annual reports and analysis of company KPIs for the green light of marketing activities.

Content creation within online channels such as social media, blog or magazines.

Content optimization for search engines with attention to keywords

Design and drafting of texts relating to Art, Travel, Fashion, Food and Entertainment.

Enhancement of the brand perception through the study of the product, its values and meanings declined in display merchandising..

High problem-solving skills, proactivity and stress management in fashion events.

• Provided ongoing feedback on display performance to store management, enabling continuous improvement in visual merchandising techniques.

Enhancement of the shopping experience through the creation of settings that tell and enhance the brand from a visual and experiential point of view. Optimization of the shopping experience through the analysis of seasonality, fashion cycles and new market trends

Coordination and supervision of creative projects, models and talents’ portfolio management

Mediation between the different needs that emerged in the workplace.

• Talents' coordination and supervision during press events.
• Drafting of press releases to support the brand image and collaboration with the media in several workspaces.

Product selection, editing, event coordination and collection management.

Supervision of professional social media messaging through content development, follower engagement, social media listening, trend analysis and competitor research.

Constant management of the relationship with customers, through a high level of service and a high degree of attention to relationship.

Event management, customer care, sales coordination