With fifteen years of managerial experience in business development, marketing, business transformation, and project management, extensive expertise has been built in managing projects from concept to implementation, crafting business strategies, and leading business coalition schemes involving multiple partnerships. Key skills encompass category marketing, trade marketing strategy, product management, area sales management, event organization, and stakeholder management. Experienced in building, supervising, and training diverse international teams, contributing to their professional growth and the achievement of significant results. Recognized for working autonomously with a strong focus on delivering results, with proven adaptability to change. Key competencies include: Strategic Vision, Category Marketing, Business Development, Project Management, Business Planning and Reporting, Leading Change and Innovation, Trade Marketing Strategy
Stakeholder and Customer Management, Sales & Marketing Team Training
Proven effectiveness in diverse and multicultural environments.
Concept standards and networking
Pricing strategy & incentive schemes
Data Analytics
CRM Management
Promotional planning
Distributors value proposition
Route to market strategy and sales effectiveness
Cash flow optimization
Business planning and implementation of concept standards
Certified Pricing Manager Professional - Level 1
ICT (AI & Data science), Chess and Phishing