Hi, I’m
AFI SOEDARSONO
Turin
Summary
A people person with a background in communication and service design. My experience in marketing communication and event organization has equipped me with diverse skills, from handling administrative tasks and setting appointments to liaising with clients to ensure smooth communication and execution.
My passion for agriculture, food, sustainability, and cultural events has led me to work directly and indirectly with quality food producers worldwide.
I aim to help creative projects with a service design approach, integrating my experience in communications, event management, agrifood and digital transformation to create optimal and seamless experiences.
I thrive in dynamic environments that require creativity and organization, and I enjoy managing projects from concept to completion.
Overview
13
years of professional experience
Work History
The Southern Centre For Digital Transformation
Seminar Coordinator (External)
04.2023 - Current
Job overview
- Manage the logistics and travel arrangements for international speakers conducting academic seminars, ensuring seamless transportation, accommodation, and itinerary planning.
- Create and publish communication materials to promote events for social media and mailing lists.
- Process administrative paperwork, ensuring all documentation was completed accurately and submitted in a timely manner.
PidMed, Societing 4.0 & Rural Hack
Service Designer & Design Researcher
03.2018 - 09.2022
Job overview
- Led customized service design workshops for various institutions and small businesses, utilizing tools such as Customer Journey Mapping, Persona Development, and Service Blueprinting to extract and synthesize user insights.
- Collaborated with prominent agriculture producer associations, including Coldiretti and ISMEA, to conduct workshops focused on food innovation, digitalization, and sustainability in 5 major Italian cities.
- Conducted ethnographic research workshops with rural communities and food producers, helping them identify key challenges and develop contextually adapted solutions.
Barilla
Service Designer & Design Researcher
05.2017 - 08.2017
Job overview
- Conducted comprehensive qualitative design research to develop strategic business insights for the travel market.
- Utilized various research methodologies, including in-depth interviews, focus groups, and user observations, to gather and analyze data.
- Synthesized research findings into actionable recommendations that informed business strategy and product development.
- Designed and developed prototypes for new products and services, incorporating user feedback to iterate and refine concepts.
- Collaborated with cross-functional teams to ensure prototypes aligned with user needs and business objectives.
Blueboots Farm
Permaculture Designer & Project Manager
01.2014 - 12.2014
Job overview
- Spearheaded an organic farm-to-table project from concept to implementation, utilizing permaculture principles to create a sustainable and regenerative agricultural system.
- Supervised all phases of the project to ensure adherence to timelines and sustainable practices, maintaining a high standard of ecological integrity.
- Developed innovative value-added products that promote biodiversity and enhance the farm's ecological footprint.
Slow Food Ubud,
Committee Member
01.2012 - 11.2013
Job overview
- Organized and coordinated events, workshops, and outreach programs to engage community members and stakeholders.
- Fostered strong relationships with local organizations and partners, enhancing community participation and support for the committee’s objectives.
- Attended committee meetings to discuss and track the annual program and propose and develop new ideas.
Bumi Langit Agritourism
Marketing Communication Officer
09.2012 - 09.2013
Job overview
- Conducted engaging visitor tours and facilitated insightful workshops on organic farming and sustainability.
- Designed and executed farm-to-table experiences, highlighting superior food quality and sustainable practices.
- Developed captivating showcases to raise awareness about sustainable agriculture and food culture.
Big Tree Farms
Guest Relations & Marketing Specialist
02.2012 - 06.2012
Job overview
- Crafted and executed memorable customer experiences, spotlighting farm products and sustainable practices.
- Led educational tours for consumers and B2B buyers, enhancing their understanding of food culture and sustainability.
- Innovated retail and pop-up store concepts to drive engagement with premium, sustainable products.
Opera Australia
Special Event Assistant
03.2011 - 11.2011
Job overview
- Organized high-end charity dining events featuring top Australian chefs, coordinating wine auctions and brand partnerships.
- Streamlined logistics and liaised with brands to enhance exposure and elevate event quality.
- Compiled and managed event inventory, supplies, donor information, guest lists and equipment.
- Coordinated volunteer teams, providing clear instructions and guidance for successful event support.
Education
Politecnico Di Milano Milan, Italy
Specializing Master from Service Design
11.2017
Sekolah Tinggi Ilmu Komunikasi LSPRJakarta, Indonesia
Bachelor of Arts from Communication
2010
Skills
- Event Planning & Coordination
- Service Design & Design Research
- Design Workshop & Facilitation
- Public Relations & Communication
- Sustainable Agriculture & Permaculture
Languages
Italian
Intermediate (B1)
English
Advanced (C1)
Timeline
Seminar Coordinator (External)
The Southern Centre For Digital Transformation
04.2023 - Current
Service Designer & Design Researcher
PidMed, Societing 4.0 & Rural Hack
03.2018 - 09.2022
Service Designer & Design Researcher
Barilla
05.2017 - 08.2017
Permaculture Designer & Project Manager
Blueboots Farm
01.2014 - 12.2014
Marketing Communication Officer
Bumi Langit Agritourism
09.2012 - 09.2013
Guest Relations & Marketing Specialist
Big Tree Farms
02.2012 - 06.2012
Committee Member
Slow Food Ubud,
01.2012 - 11.2013
Special Event Assistant
Opera Australia
03.2011 - 11.2011
Politecnico Di Milano
Specializing Master from Service Design
Sekolah Tinggi Ilmu Komunikasi LSPR
Bachelor of Arts from Communication
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